Key Angles to Cover
- When technical SEO fixes deliver more ranking impact than new content
- Signals that your SEO problem is technical — not content quality
- How site speed and Core Web Vitals influence rankings in Google
- Why great content fails when crawlability is broken
- Decision framework: Fix vs Create content
- The SEO priority order:
- Indexability
- Crawlability
- Site architecture
- Internal linking
- Then content expansion
Practical Case Topics
- Thousands of pages not indexed
- Strong articles with poor rankings due to rendering issues
- Duplicate URL structures hurting visibility
- JavaScript-heavy sites with crawl gaps
